Why is beauty
always clean
and polished?

The one who runs until her face turns red-
The one stepping out of the ring after sparring-
The one adding more weight even when her hands are torn up-
The one drenched in sweat, going for one more set-

So we made one.

WHO WE ARE

People who just love training too much. Then the side hustle won. The creative we sharpened in advertising— now we spend it on beauty for people like us. REWRITING BEAUTY FOR THE ONES WHO SWEAT.

WHY WE MAKE

Research papers spread across a desk

There was a catch. The more we trained, the more our skin broke down. AGING FASTER. So we studied. The answer was obvious : Just like training needs food, SKIN NEED CARE!

Slack message from Bongjin Kim: Sell the culture, not the cream

Then, Bongjin Kim, founder of Korea’s biggest delivery unicorn— and our former client bet on us.

WHO WE BUILT THIS FOR

Go Beast Go

In Seoul, city of GLASS SKIN, the world’s most obsessive beauty labs, WE STARTED ACTIVE BEAUTY. K-BEAUTY + BEAST = ACTIVE BEAUTY We put these two together and set a whole new standard.

BEAUTY FOR
THOSE WHO TRAIN.
BEAUTY FOR BEASTS.