About:
THE QUESTION
Why isn’t there a beauty brand for people who actually sweat?
Why is beauty always clean and polished?
The one who runs until her face turns red.The one stepping out of the ring after sparring.The one adding more weight even when her hands are torn up.The one drenched in sweat, going for one more set.
WHY ISN’T THERE A BEAUTY
BRAND FOR THIS KIND OF
BEAUTY?
SO WE MADE ONE.
WHO WE ARE
People who just love training too much.
Then the side hustle won.
The creative we sharpened in advertising—
now we spend it on beauty for people like us.
REWRITING BEAUTY
FOR THE ONES WHO SWEAT.
WHY WE MAKE
THERE WAS A CATCH.
We loved training.
But one thing always bothered us.
The more we trained,
the more our skin broke down. Aging faster.
‘Oxidative stress from intense exercise’
‘Amino acids and minerals lost through sweat’
‘Moisture barrier breakdown for an hour after training’
So we studied. The answer was obvious:
Just like training needs food, skin needs care.
Then, Bongjin Kim, founder of Korea’s biggest delivery unicorn— and our former client— bet on us.
WHO WE BUILT THIS FOR
IN SEOUL,
CITY OF 10-STEP SKINCARE, GLASS SKIN,
THE WORLD’S MOST OBSESSIVE BEAUTY LABS—
WE STARTED ACTIVE BEAUTY.
We put these two together and set a whole new standard.
BEAUTY FOR THOSE WHO TRAIN.
BEAUTY FOR BEASTS.